Doing Business in East China: A Guide for Indian Companies and Entrepreneurs

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Jun. 1 – Asia Briefing proudly launched the book, Doing Business in East China: A Guide for Indian Companies and Entrepreneurs, during an event at the Consulate General of India in Shanghai on May 27.

The book, which stands out in the library of Asia Briefing titles because of its specific target audience (the Indian business community interacting with China), represents one of the key ways that Asia Briefing has and will continue to follow the developing relationship between India and China with great interest.

“There is a great deal of Indian business activity happening in the East China region, but it is difficult to get all the information required by an Indian company to start doing business with East china. This book hopes to be a useful guide,” said Consul General of India Riva Ganguly Das, who opened Friday’s book launch.

Words of support were also given by Rangarajan Vellamore, President of CII-India Business Forum and CEO of Infosys Technologies (China) Ltd.

“The challenges that Indian companies face in China are not unlike the challenges that all foreign companies face. These include restrictions and trade barriers, differences in business culture, and adopting a foreign business model to the Chinese environment. We have found, though, that Chinese employees tend to work well under Indian management and appreciate working for Indian companies in China,” added keynote speaker Olaf Griese from Dezan Shira & Associates who spoke on the topic “Optimizing your East China Business: Analyzing the Key Legal, Tax, and FDI Issues to Take Your Business to the Next Level.”

Consul General of India Riva Ganguly Das delivers her opening remarks at the book launch on May 27.

The East China region is the epicentre of Indian investment and trade in the country. At the end of 2010, as India-China trade crossed the US$60 billion mark, one-third of this trade was conducted with the East China region. While 27 percent of total Indian exports to China went to East China, 39 percent of total Indian imports from China came from East China. In the region, there are more than 100 Indian companies, including major global players Larsen & Toubro, Patni, Infosys, NIIT, Tata Group, Elgi, and Mahindra Satyam.

Doing Business in East China: A Guide for Indian Companies and Entrepreneurs is available for direct PDF download on the Asia Briefing Bookstore.

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