Mahindra & Mahindra Reach Tractor Sales Milestone

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Feb. 19 – Mahindra & Mahindra, one of India’s largest vehicle manufacturers, announced that Mahindra Tractors has sold 100,000 tractors in 2009-10, setting a benchmark for sales in the Indian tractor industry.

To commemorate this, the company held the first ever Mahindra Samriddhi convention in Mumbai where it announced grants worth US$225,000 to students and scientists from 10 agricultural universities. This initiative aims to nurture budding agricultural talent and provide education in innovative farming technologies.

“The one-lakh (100,000) milestone is a special one for us, said Anjanikumar Choudhari, the president for the farm equipment sector at Mahindra & Mahindra. “The farm equipment sector has now expanded its business vision to move beyond tractors to the larger area of helping to improve productivity in Indian agriculture. I am, therefore, also delighted to preside over the very first Mahindra Samriddhi Convention which will see farmers, agricultural experts and channel partners come together on a common platform to share knowledge and best practices related to farming and mechanization in India. The record sales numbers reflect growing prosperity and development in India’s agriculture industry.”